Smart Energy Decisions

resources for energy professionals

Smart Energy Decisions was a media and events platform that served energy and sustainability professionals through industry content and a biannual hosted-buyer forum connecting solution providers with qualified energy leaders.

As Marketing Coordinator, I managed the brand LinkedIn account, supported email campaigns, created digital advertisements, assisted with web design, produced video assets, designed sales collateral, and more.

Take a look below for examples of public-facing design work in several of these areas. Items with sensitive company or personal information, such as sell sheets, buyer/sponsor InDesign profiles, or graphics with contact details have been omitted.

My role

Marketing Coordinator

Full-time role at Diversified. Started hybrid in Portland, ME. Transitioned to full-remote.

Social Media Marketing

I was the primary owner of the brand’s organic LinkedIn strategy. I created and managed content calendars, designed graphics with Illustrator and Canva, copywrote impactful captions, engaged with our audience and reviewed performance.

These served to enhance brand awareness, promote digital media offerings (industry news, webinars, case studies, podcasts) as well as promote in-person events.

Digital Media Promotion

Event Promotion

Real-Time Event Coverage

Digital Ads

We also promoted sponsored digital offerings and in-person events with advertisements. These lived throughout the brand website, as well as on our weekly newsletter.

Webinar announcement titled 'Unlock Business Growth by Overcoming Grid Capacity Constraints', sponsored by Mainspring, with a green and blue design.
Promotional poster for a webinar titled 'Smart Moves in an Energy Market Changed by One Big Beautiful Bill,' sponsored by ERM and COHO, with a green 'Register Now!' button.
A smiling man in a maroon shirt sitting at a table during a discussion or meeting, with a graphic design background titled 'Smart Energy Decisions Forum'.

On-Site Signage

Examples of table signs printed and displayed throughout event venues to communicate important information to attendees.

Flyer for Smart Energy Decisions forum, inviting attendees to connect with advisors during meals or breaks, featuring photos and names of six advisors from various organizations, with a QR code for a mobile app at the bottom.
A digital poster or flyer titled 'Submit a Testimonial' for the Smart Energy Decisions forum. It invites users to share their experiences to help others decide on attending the event. The flyer includes an example testimonial from Snowil Lopes, Energy Manager at Clemson University, with his photo. It features QR codes for starting the testimonial submission and downloading a mobile app, along with notes about marketing usage.
Flyer for Smart Energy Decisions Forum encouraging referrals with a QR code and a green logo of two stylized people talking, indicating a networking or referral program.

Video Production

Highlighting top moments and sessions from SED Forums. Produced in Premiere Pro.

Photography

Occasionally, I would take the lead on photography at events. These photos are from SED Forum Fall 2025 in Tucson, Arizona.